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PR Manager - Sede, Firenze

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Join Starhotels and become part of our head office team in the heart of Florence.
As a PR Manager, you are an enthusiastic mind who enjoys planning, developing and managing the Press and Public Relations activities.

Your responsibilities include:
  • Shape the Public Relation action and media plan (Sales & Marketing Plan) on an annual basis for the Company, managing PR Budget and local Hotels budgets.
  • Cultivate relationships with top tier travel, trade, lifestyle, luxury, business and local media (add design/architecture, music, fashion, art, health/wellness, tech, and other niches where appropriate)
  • Act as day-to-day PR contact to the media on behalf of hotel and the overall destination that it is part of. Go beyond travel and trade media – develop strong relationships with luxury, lifestyle, business and other niche media.
  • Secure interview opportunities for CEO and other appropriate spokespersons.
  • Create briefing materials and/or written interview answers.
  • Provide site inspection tours to media, coordinate on-property film/photo shoots and host PR events.
  • Pro-actively work with other departments to source press worthy angles/opportunities for events happening on property. Support trade show opportunities when relevant.
  • Communication of the key hotels and the brand to a broad range of consumer and some trade press in key and secondary markets: promotion of each aspect (history, restaurant, guestrooms, technology, design, local destination, packages, etc) of our hotels, highlighting values, people, new acquisitions, programs, packages, etc….
  • Work closely with Hotel’s General Managers and other department heads to seek out PR opportunities within secured business (e.g. high-profile/celebrity events, unique F&B offerings/events, packages/promotions, etc.).
  • Collaborate with Marketing and Web Marketing to develop the advertising, marketing and promotion plans in order to grow online supporter base and traffic, through activities of Digital PR; collaborate also with the Corporate Relations Director when these activities relate closely the person of President.
  • Handle all dealings with national and international Press, directly or through press agencies abroad: edit and revise content as necessary,  publish timely company information, such as press releases and other materials, organize events including press conferences and interviews, exhibitions, open days for journalists and press tours, sourcing and managing speaking and sponsorship opportunities
  • Draft press kit materials, including press releases, fact sheets, bios, backgrounders, etc.
  • Facilitate approvals, translations, coordination and distribution of press releases
  • Proactively pitch hotel news, brand news and Divisional news to key media within your media market; secure interviews for hotel/regional/Divisional spokespersons on specified key topics
  • Day to day management of local PR agency (and other agencies assigned to hotel/region in key feeder markets).
  • Supervise the maintenance of PR Data Base and of section “News & Media” in Company’s web site.
Exceed expectations revealing:
  • A unique personality and a true passion for hospitality.
  • At least 8 years of Public Relations Management experience developed in international settings.
  • Relevant qualifications in Journalism Studies, Public Relations or Communications are a plus.
  • Strong media contacts within top tier luxury, lifestyle, fashion and business press.
  • Excellent writing and communication skills.
  • Ability to inspire confidence and gain credibility.
We welcome guests from all over the World, so it’s important for you to speak:
  • Italian – fluently
  • English – fluently
  • Additional languages are a plus.
Unlock a world of benefits including:
  • Exclusive discounted stays within the group.
  • Discounts on local businesses.
  • Ticket Restaurants for delightful dining.
  • Performer Management Program.
  • Performance Bonus.
Embrace growth with:
  • Exceptional career advancement opportunities.
  • An attractive compensation package based on your experience.
  • The chance to be a part of an ambitious, caring organization.
Join us to shape your outstanding career!
Send in your application and let's create exceptional memories together.


 

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