Digital Marketing Manager

Are you ready to be our next STAR? We have a great leadership opportunity for a talented and enthusiastic Digital Marketing Manager to join our family at our Corporate Head Office in Florence.

As Digital Marketing Manager you will be will be responsible for the planning and execution of the Digital Marketing strategies of our Group, reporting to the Group Marketing Director, with main focus on maximizing the revenue of the Starhotels direct channels through the optimization of all digital tools across the customer journey.

You will be in charge for the Web Marketing budget allocation and monitoring, coordinating external agencies for projects development and Digital Media spending with multi-channel and ROI driven approach including:  SEO/ SEM, Programmatic, Display, Video platforms, Social Media re-targeting, Meta search, Email Marketing campaigns.

 

Working together with the Brand Marketing Dept. you will also play a significant role in maximizing our Brands presence online, driving an increase in Brand awareness, reputation, engagement and loyalty.

You will also lead the resources dedicated to CRM & Loyalty strategic and tactical activities including: Marketing automation, Email Marketing Plan, Database acquisition/segmentation/engagement, further development of Loyalty program (I Am Star) and related membership growth, productivity and revenue generation increase.

As a Digital Marketing Manager at our Corporate Head Office, you will be expected to have the following characteristics:
  • At least 5 year experience developed in a similar Digital Marketing Management role
  • Previous experience in Travel & Hospitality or Luxury will be a plus
  • Excellent knowledge of the Digital Marketing tools including: SEO/SEM, Programmatic, Re-targeting, Referral, Affiliation, Display, CRM, Email Marketing, Loyalty program management, Social Media, Content management and related analysis/KPI tracking tools
  • Excellent communication and relationship skills
  • Leadership and Team Management skills
  • Proven outstanding project management experience
  • Creative and innovation driven mindset
  • Fluency in both Italian and English is mandatory

Who are we…

Starhotels, a private Italian hotel company operating in the upscale and upper scale & luxury sectors, is a market leader in the hospitality industry. The Group vaunts 30 hotels located in the heart of the top Italian destinations, London, Paris and New York, with more than 4,200 rooms.

Starhotels aims to be synonymous with the excellence of Italian hospitality, offering an impeccable service that excels at anticipating guests’ wishes and exceeding their expectations, allowing them to select the hotel best suited to their needs, choosing between the company’s two brands.

The prestigious Starhotels Collezione – icons of style in the most beautiful destinations in the world – stand out for their strategic positions, sophisticated design and bespoke services. Starhotels Collezione properties are located in Florence, London, Milan, New York, Paris, Rome, Saturnia, Siena, Trieste, Venice and Vicenza. In January 2020, Terme di Saturnia Natural SPA & Golf Resort became part of Starhotels Collezione, joining the twelve fascinating historical residences already present.

The Starhotels Premium, located in the heart of the most beautiful Italian cities, Bergamo, Bologna, Florence, Genoa, Milan, Naples, Parma, Rome, Saronno and Turin, stand out for their contemporary style, perfect combination of elegance and comfort, and are able to provide an intangible sense of well-being through an excellent and welcoming service.

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